Where would your brand be without the loyalty and trust of its consumers? A company that suffers from diminished consumer confidence is a company at risk of failure -- or, at the very least, significant loss. Therefore, protecting your brand image is of the utmost importance, though this can be a major challenge in today’s food industry climate. As federal regulations evolve, consumers become more informed and the number of food safety incidents climbs, there’s one undeniable truth at the core of protecting your brand: You must adopt a preventive approach.
Sanitation of the manufacturing plant is a pivotal contributor to contamination prevention, overall food safety and risk management, which is why no food safety effort is successful without effective communication with this department. But in many cases, sanitation tasks are outsourced to a third party, causing significant gaps in communication. When this happens, visibility suffers, assumptions are made, documentation responsibilities fall through the cracks and the entire organization is at risk.
Use this checklist to help avoid Tens of Millions in damage costs, severe brand equity loss, and unexpected food audits.
Maybe you’ve been looking at food safety all wrong. It’s not just a compliance issue. It’s not a siloed compartment of your company. It’s not a list of boxes to check off. On the contrary, food safety is a critical brand protection function and therefore a driver of business profitability. Therefore, the more powerful your solutions to ensure food safety, the more your company stands to gain in terms of ROI.
As the entire domain of food safety transforms and FSMA deadlines elapse, corporate-level executives and brand managers must prioritize their companies’ compliance efforts or risk facing crippling impacts. From regulatory penalties and legal consequences to recalls and reputational damages, the stakes are high. Food safety is one of the few, if not the only, events that can terminally damage a brand. Don’t believe me? Just look at Chipotle, Blue Bell and Peanut Butter of America. What’s your strategy for preventing these potentially fatal brand consequences? Have you established a structured corporate vision for food safety excellence? Do you know how?
If you’re someone who’s responsible for the livelihood of your food organization’s brand, you’d likely jump at the opportunity to see into the future and prepare for what’s in store. After all, your brand is a precious commodity -- the lifeblood of your business -- and you know that protecting it is an absolute necessity. Luckily, you don’t need a fortune teller or a crystal ball to get a glimpse into food safety five years down the road. You simply need to recognize the emerging trends, respect the compliance landscape and heed the advice of industry experts.
The food manufacturing industry has been revolutionized by automation in recent years. What used to require excessive time and effort to manage via paper-based methods and cumbersome strategies is now streamlined through digital data collection, organization and reporting. Instead of wasting valuable production time on manual, labor-intensive processes for ensuring food quality and safety, plants have the benefit of optimizing these efforts through automated systems. Why, then, are some companies still failing to meet current safety standards and quality objectives. Why are they still suffering from inefficiencies that lead to costly problems? Is your organization facing a similar predicament? Even if you have an automated management system at your disposal, you may not be utilizing it correctly. A food quality and safety management solution is there to make operations easier, quicker and more accurate. If you’re not seeing these benefits, you may not be working with the right tool or getting the most out of it.